Canada Marketing Manager

Collection 1867 is seeking a Canada Marketing Manager to join our team located at our head office in the heart of the Old Town of Toronto.

Our Company

Based on the belief that a different socio-economic model, more inspiring for society, is possible, Collection 1867 has a unique soul, a unique atmosphere and offers stimulating challenges every day in a dynamic work environment.

We are not like any other fashion company. Fashion, we believe, is the conveyor of our greater purpose of adding value to the Canadian economy and using business to create a positive environmental and social impact. Our garments are long-lasting, made to make people feel good, feel Canadian pride, day and night, year after year.

At Collection 1867, all share the same mindset and values:

  • We embrace inclusivity and build local through local production and collaboration with local artists.

  • We pioneer, we lead but we do not take ourselves too seriously.

  • We make our own path and are bold enough to follow our dreams.

  • We act conscientiously and are committed to adding value to socially, environmentally and to the Canadian economy.

Key Responsibilities

The Canada Marketing Manager will be accountable for maximizing customer life time value in the Canadian market through all marketing levers and channels such as social media, influencers, local PR and paid media. In this role you will be in charge of increasing brand awareness, attracting new customers and driving engagement by defining and implementing a cohesive activation plan in line with global brand guidelines. This role will involve working closely with your counterparts in other markets and cross-functionally across Marketing, Sales, Retail and Product teams.

  • Identify, segment and prioritize the best audiences to target.

  • Deploy unique and successful campaigns to meet marketing goals consistently with brand guidelines and messaging.

  • Define the right mix based on budget and goals. Optimize marketing spend to maximize return on investment.

  • Drive lead generation campaigns.

  • Define success Metrics, KPI’s and report performance analysis, ROI and insights.

  • Partner with key industry players, agencies and vendors.

  • Convey Collection 1867’s value proposition in a compelling and consistent way across platforms and touchpoints in order to connect the brand with the customer on an emotional level.

  • Define and implement social media strategy for the main platforms.

  • Manage and develop influencer strategy and local PR.

  • Ensure the Brand Calendar is followed throughout the activation plan.

  • Lead a team of 1-2 persons in their day-to-day activities.

  • Improve current digital marketing processes to save time on day-to-day activities.

The chosen candidate will help grow the movement around our values: being good to yourself, to others and to the earth.

Your Profile

You’re a passionate and energetic influencer, who’s curious and interested in technologies and trends.
You also are service and team oriented with an entrepreneurial mindset, live an active lifestyle and adhere to Collection 1867’s philosophy of “”.

  • Bachelors Marketing or equivalent.
  • Minimum of 8 years marketing experience with digital channels and experience in building a full-funnel strategy.
  • Strong presentation, communication, negotiation and influencing skills.
  • Problem-solving skills.
  • Goal oriented with the ability to move quickly and easily between high level strategy and rolling up sleeves for execution.
  • Previous people management experience.
  • Proven experience in identifying target audiences.
  • Experience in setting up and optimizing digital campaigns.
  • Comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.
  • Superior work ethic, professionalism, reliability and ownership.
  • Flexible with ability to work efficiently in a fast-paced, multitasking and dynamic environment.
  • Fluency in verbal and written English and French.

If this description fits your profile, you are the person we need! Thank you for your interest. Only the selected candidates will be contacted.

Please email you resume and cover letter to